Media controls what we think

    Just because you have your remote control in front your TV, doesn't mean that you are the one in control.

     The article " How the news media controls society " written by Carlos Hurworth, explores the idea of the current media controlling and influencing what we think, how we act, and the way we live using their tools to make the society do what is good for their interest. The author talks about the power the media has and how it can control people's lives by the creation of fear. Their main goal is to control consumption  and they invest all they can to sell their products. If the population wasn't living in fear of something, the need to seek out, the news would be lower and wouldn't be so strong. People wouldn't wonder what they should be aware of, fearful of, careful of, looking out for or thinking about. Their need to consume would dissipate. The media can choose the information that arrive in people's homes, they show the society just what they think people should know about their politics, the world, and culture values too. The media works in serving people, but in essence satisfying its own need to generate its massive profits.

     The media plays a big role in influencing society to believe certain views, especially through cultural values. There is also the influence of leaders and public figures. They can control how we think because people rely on the news ( The human's necessity to be seeking for something act here and make the population rely on the news) and in many instances accept the commentary/views in the various media without analyzing the information and coming up with their own views. A good description for our massive society nowadays is alienated; it's because, first of all, the media starts to manipulate some area of people's lives, some people believe it, and some others who are a big massive population just "follow the crowd" and are not capable to have a critical thinking about the information that come to them, and just "eat" what is given to them. Cultural values are a good example about how the Media has the power to control us; In the beginning it can shock people, but when it gets normal and common, the crowds seem incapable to judge what they see anymore. A good example about how the Media can shape people's values are some human behaviors and gay ideals that would shock people in the past, but nowadays they became common, and people can accept it better. Many other ways of behaviors followed the same path. Their tools to try to control what we buy are pretty efficient when they deal with the massive crowds. Just because you have your remote control in front your TV, doesn't mean that you are the one in control.